About AppChain™
เกี่ยวกับ AppChain™
A B2B Fashion Smart Matching platform and digital ecosystem for the Thai textile, garment, and fashion industry — connecting buyers, manufacturers, suppliers, designers, and business partners with data, digital technology, and AI.
The Operating System for Thai Textile Trade
AI agents that automate brief to execution. Connect, create, and scale your global fashion business with the power of Thailand's unified textile value chain.
What is AppChain™
AppChain™ is a B2B Smart and Sustainable Fashion Ecosystem digital ecosystem designed to elevate the textile, garment, and fashion industry by linking every stakeholder in the value chain — buyers, brands, designers, factories, artisans, material suppliers, service providers, logistics, and marketing partners.
The platform helps users discover business partners, capture requirements, match suppliers, benchmark capability, verify track records, monitor production, and manage projects in a structured way.
AppChain™ makes business connections simple, transparent, standards-driven, and scalable across domestic and international markets.
Match buyers with makers and suppliers using needs, capability, and fit signals.
Everyone across the textile and fashion chain, on a single platform.
AI turns briefs into search, matching, planning, and execution.
Grow sustainably and expand opportunity to SMEs, communities, and micro-producers.
Vision and Mission
To be the digital infrastructure for Thai textile, garment, and fashion trade — enabling every business to connect, create, and scale globally in a sustainable way.
Bring buyers, manufacturers, designers, material suppliers, and service providers together with ease.
Upgrade data, business profiles, presentation standards, and credibility for Thai entrepreneurs.
Remove duplicate steps in sourcing, coordination, comparison, and tracking.
Help small entrepreneurs, factories, artisans, and communities reach new business opportunities.
Use AI for briefs, Smart Profiles, matching, recommendations, and workflow automation.
Encourage efficient resource use, reduce waste, and build socially responsible growth.
The AppChain™ Ecosystem
Commercial buyers and procurement teams.
Fashion and textile brand owners.
Apparel and textile designers.
Fabric and textile material suppliers.
Upstream fabric and raw material makers.
Cut-and-sew apparel factories.
Skilled sewing workers and artisans.
Small factories and workshops.
Trims, accessories, and materials.
Packaging and label producers.
Shipping and warehousing partners.
Quality and compliance inspectors.
Marketing and communication partners.
Export specialists and enablers.
Government agencies and industry associations.
AppChain™ connects every stakeholder to exchange data, collaborate, and do business together on one platform.
How AppChain™ works
- 01Create a Smart Profile
Entrepreneurs publish business, portfolio, skills, machinery, capacity, and services offered.
- 02Create a Business Brief
Buyers or project owners specify product type, quantity, materials, budget, timeline, quality, and terms.
- 03AI analyzes the need
The system parses the brief and converts requirements into searchable, matchable structured data.
- 04Smart Matching
The system shortlists suppliers or partners by capability, experience, location, price, and terms.
- 05Compare and contact
Users review profiles, portfolios, ratings, and availability, then start a chat or request a quote.
- 06Execute and track
Run the project, track status, review work, and keep history in one place.
Founder & CEO of AppChain™
Phonghariz Charatyanont
Founder & CEO of AppChain™, a digital value-chain ecosystem for sustainability in the garment and textile industry.
With over 20 years in the garment and textile industry — starting as a designer, building his own brand to market, and evolving into a technology entrepreneur committed to transforming the industry with digital innovation.
Focused on building a digital ecosystem that elevates Thai entrepreneurs, opens business opportunities at home and abroad, distributes opportunity to communities, transfers knowledge to the next generation, and creates social impact through volunteer work.
Honors and achievements
Attended the 8th World Textile Merchandising Conference · Joined the Textile Expo in Daegu, South Korea · Met with international textile leaders to open global business opportunities.
Special invited guest, World Textile Merchandising Conference, Daegu, Korea.
Innovation grants from Thailand's National Innovation Agency (NIA) · Built Appchain.site · Developed the B2B Smart and Sustainable Fashion Ecosystem concept.
Selected as one of the Top 50 innovation companies by NIA.
Finalist, Fashion Tech KTB STARTUP by Krungthai Bank.
Top-25 finalist, Spark Ventures (Fashion Technology) · Finalist, Startup Jerusalem, Israel.
Brings contemporary garment and textile know-how together with today's essential skills — digital technology, entrepreneurship, communication, leadership, management, and innovative organizations — passing them on to the next generation.
- Special expert, Textile Management, Faculty of Fine and Applied Arts, Thammasat University.
- Guest lecturer, Business Entrepreneurship, Faculty of HR and Business Development, King Mongkut's University of Technology North Bangkok.
- Guest lecturer, Textile Business, Faculty of Agro-Industry, Kasetsart University.
- Focus group, textile industry promotion.
- Speaker, Textile Industry in the Digital Age.
- Speaker, Thai Handicraft to the World.
Board and member, Yothinburana School Alumni Association · Works with foundations and social organizations · Active in JCI (Junior Chamber International), a global body developing leadership and driving positive change.
Designers Room, Department of International Trade Promotion.
First runner-up, SAHAGROUP YOUNG DESIGNER AWARD (Menswear).
Work experience
- 2017 – PresentAppchain.site — Founder & CEO
B2B Smart and Sustainable Fashion Ecosystem: a digital value-chain ecosystem for sustainability in the garment and textile industry. Applying innovation and digital technology across the industry's value chain to make business connections easy — through smart, ethical matching that closes social gaps.
- 2012 – 2017Soullezz Denim — Founder
Founded a denim brand. Selected by the Department of International Trade Promotion to exhibit in Japan, Indonesia, Singapore, Hong Kong, and Vietnam.
- 2002 – 2012Menswear designer — leading Thai brands
DAPPER · Big John · Carmel Active · Misskeen Originals · Hazard
Volunteer work and social contribution
Shares knowledge to help people develop better thinking and leadership — in thought, speech, action, and resilience — across many dimensions relevant to youth, entrepreneurs, and the general public.
- Staff, 4th Army Area headquarters
- Reserve Officer Training Corps instructors
- Royal Volunteers 904
- General staff, 4th Army Area
- Staff of Maharaj Nakhon Si Thammarat Hospital
- Assistant judges, Juvenile Court, Nakhon Si Thammarat
- Civic volunteers, Nakhon Si Thammarat Province
- Executives and teachers of Rajaprajanugroh schools
- Staff of the Rajaprajanugroh Foundation
- Nong Nooch Snake Farm, Pattaya
- At-risk youth in Chonburi province
- Medical staff, Children's Hospital
- Eastern Technological College (E-tech)
- Other related organizations